Therefore, there is an opportunity to get a bigger market share and take the dominating position in the casual lifestyle footwear market.
They are Geox breathing innovation into shoes of the top footwear consumers, and rising incomes among the population of those countries ensure affordability, and therefore, the demand for Geox products. Casual tootwear is the biggest and tastest-growing product segment, and by 2 Geox was second largest casual lifestyle sector operator with As both sportswear leaders are American companies and focus primarily on US athletes, Geox could partner with someone representing European sports.
Moreover, the company is aware that this is not enough to appeal to consumer, so it ensures that its shoes follow the fashion trends. Continue expansion to China China is the second largest footwear consumer, following the US. Eventually, in order to successfully enter the sport footwear market, Geox would have to find some support from athlete celebrities or well-performing sports teams to endorse its products.
Today, Geox holds the position of a second largest manufacturer of casual footwear market, but it is choosing the right strategy to improve its positions in other markets, renew its products while staying competitive.
Tell us what you need to have done now! Therefore, Geox could develop a new line for high- end formal wear. High cost of research and development Patent protection costs Opportunities: Expand to other emerging markets Such countries as India, Asia Pacific, Brazil and Russia are the other attractive markets for future expansion.
In order to do that, the company might need to develop a signature look, to add some other distinctive design features to the shoes, to develop a line of products on the cutting edge of both technology and fashion. Geox has also adapted its technology for use in Jackets and coats.
The other Italian brand and one of the competitors operating in hat segment, Ferragamo, has shown a significant increase in sales and profits over the last few years, so there are a lot of opportunities in competing in this market. And if the US footwear market is over saturated and highly competitive, which implies that in order to reach the customer, Geox would have to invest huge amounts of money in distribution and marketing.
Continue research and development Innovation is a key competitive advantage ot Geox, so as the competition is aware ot that, Geox has to constantly come up with something new and add more and more unique features to stay on top of the game. China, on the other hand, is an extremely attractive market that requires less investment and offers bigger outcomes.
New-product development to attract new customers Expansion to new markets Diversifying the production to include sports footwear Partnerships Threats: So far, that has been a successful move that gained a lot of loyalty from more fashion-conscious buyers.
Their budgets are higher than those of Geox, and they put all of their resources towards promoting and distributing only products designed for ports and active lifestyle. Thus, Geox is interested in future artnerships with department stores in those countries, as well as opening its own single-brand stores.
The leading casual footwear producer, Clarks, had experienced only 9.
Focus on the casual lifestyle footwear In order to keep the leading position and to secure high profits, the company has to progress in this direction and not to shift from it completely as it risks losing its loyal customers who are the main sources of profit.
For that matter, Geox employs the best Italian designers. Its products are available through over 10, stores around the world.
Find its own niche in sports footwear Geox has all the resources to continue developing its sportswear line. Patented innovative technology, constant focus on research and development Cross- arket positioning for products Brand recognition A growing presence on international markets Vast distribution network Optimized production Weaknesses:Geox: Breathing Innovation into Shoes Geox Shoes Global Footwear Industry Company Break Class Activity Mario Moretti Polegato Breathable and waterproof shoes.
Geox: Breathing Innovation into Shoes Case Analysis Introduction Geox is an Italian shoe and clothing company that started in Its products are. Geox: Breathing Innovation into Shoes Case Analysis Introduction Geox is an Italian shoe and clothing company that started in Its products are available through over 10, stores around the world.
The founder of the company, Mario Moretti Polegato, has built a company by offering a world an innovative concept of “shoes that breathe.
He thus decided to embark on his own, and commenced manufacturing these "breathing" shoes under the Geox brand name. Since then, Geox's innovative products have continued to carve out a niche for. Read this essay on Geox: Breathing Innovation Into Shoes.
Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your classes and more. Only at mi-centre.com".
Geox: Breathing Innovation into Shoes Case Analysis Introduction Geox is an Italian shoe and clothing company that started in Its products are available through over 10, stores around the world.Download