Use a professional tone without jargon in your writing. Those are the nuts and bolts of writing a press release for an event. Use more than one hyperlink per every words; otherwise, a search engine may view it as spam. Identify a point person where readers can direct their inquiries.
The body of the press release is where you really get to tell the story of the event. Tell an interesting story with your press release. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
Never use colored fonts and use standard fonts: These techniques lessen the credibility of your event.
The first two have a little biz-blab in them, but are still reasonably effective. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Write it like a reporter would write it. A strong headline and, for that matter, email subject line when you send out the pitch will pull in journalists seeking good stories.
Add any related details in 1 or 2 paragraphs that follow. It will be easier to summarize after you have the rest of your points down.
Make it grammatically flawless. Use dashes, asterisks, and other odd symbols to create breaks between paragraphs. Miami, FL - August 8, -- Your opening statement Keep your press release within words.
Also include "For more information, contact: DOs Start out strong and succinct. Get right to the point in the first paragraph. These marks are centered just below the content of the release and signal the end of the release Sample Nonprofit Press Release Outline: Can go above the headline or below.
Follow these guidelines and your press release will shine just as much as your event! Fresh copy keeps your reader reading to the end. Remember these rules and you will do well. You can also include photos or embed videos of past events if it has some exciting or important aspects that you think would appeal to your target audience.
Should you send out a traditional press release, or would an online-only press release suffice? Additional images can be added below the main content. Click on the titles of each press release below to view a full sample. Lead paragraph to introduce the event The first paragraph of the press release should be able to summarize all the important and critical information about the event.
Reach More Journalists with eReleases Press release distribution services are the best way to get your event covered by the media. Embargoes mean that the editor can only release a particular article at a later specified date. Just a simple line space will suffice.
Closing paragraph with call to action CTA The last paragraph should include a call-to-action CTA including the requirements to attend the event, details on entrance fees or passes and where to get them, website where they can get more information about the event and the phone number that they can call.
Include quotes whenever possible.Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company. might be new information, it might be an event or activity or someone new wading into a debate.
Here’s a handy template for writing a press release – stick to these guidelines and How To: Write a killer press release Author. Press release writing is definitely not easy. For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign.
To write a press release template you have to write various details regarding the matter for which you want the press release in a particular order. First, you have to write the name of the organisation or the individual who is heading the matter, like the name of the event organiser for an event press release or the name of the recording.
How to Write a Non-Profit Press Release This is a guideline for how to write press releases for non-profit organizations. Press releases can be very helpful in spreading the word about community service or interfaith-related events.
Now, let's look at the basic dos and don'ts of writing a press release for an event. Make your PR a cut above the rest. Hubspot also has a good blog on the matter and even offers a recommended press release template.Download